Ben & Jerry’s ice cream adverts had been removed once they were located on billboards within 100m of a primary school.
Posters for the firm’s Moophoria Light variety – showing a bath of salted caramel brownie flavour and some other of chocolate cookies and cream – were placed up close to London faculties.
Bosses at Children’s Food Campaign complained to the Advertising Standards Authority (ASA), announcing the commercials have been for a product which turned into excessive in fats, salt or sugar (HFSS) and have been “directed at youngsters”.
The posters protected images of tubs of the ice cream – which contains simply below 130 energy in an 100ml serving – along with the text ‘New Moophoria Light in no way tasted so right’.
Chiefs at Unilever, which bought the emblem in 2000, said the ‘Ben and Jerry’s target market’ turned into 18-35 12 months olds and that it turned into its policy no longer to advertise to kids – whether it be on-line, TV or in outdoor ads.
It stated it became “dissatisfied” that the billboards were “mistakenly positioned close to faculties” and stated they had been removed straight away.
The ASA has informed Unilever now not to show the ads near to high school again A timeline
May 19 1671
King Charles II eats the first ice cream inside the UK, with white strawberries.
Italian Antonio Latini includes the first written recipes for chocolate and strawberry ice lotions in his e book, Lo Scalco Alla Moderna.
The Napoleonic Wars in northern Italy and bad monetary conditions introduced many Italians to the United Kingdom within the first 1/2 of the 19th century. They started promoting ice cream on the streets from pushcarts and barrows, in glasses referred to as the Penny Lick.
Agnes B Marshall, pictured, inventor of the hand-cranked freezing system, publishes her recipes in The Book of Ices.
The Penny Lick is banned after the unfold of tuberculosis is traced to the sharing of ice cream this way.
Cadbury launches a small chocolate flake for ice lotions, known as 99s.
It stated: “HFSS product ads need to not be directed at youngsters through the choice of media or the context wherein they appeared, and that no medium have to be used to put it up for sale HFSS products if greater than 25 in line with cent of its target market changed into below the age of 16.
“The ads had been for Ben & Jerrys Light ice cream versions, which have been HFSS products, and the commercials had been therefore HFSS product advertisements for the functions of the Code.
“The ads have been located inside 100 metres of faculties.
“We taken into consideration that the proximity of the posters to the faculties turned into in all likelihood to mean that the target audience of the advertisements were drastically skewed in the direction of beneath-16s and due to that they were directed at youngsters via the context in which they appeared.
“We therefore concluded that the placement of each ads breached the Code