Dietary Supplements

India nutraceuticals marketplace evaluate:

The nutraceutical and nutritional dietary supplements market in India remains at a nascent stage. Nutraceuticals are merchandise that improves fitness situations and feature medicinal advantages that aid within the prevention and treatment of illnesses. The nutraceuticals marketplace in India turned into worth INR 260 Bn in 2017 and is expected to attain a value of INR 808 Bn through 2023, increasing at a CAGR of ~17%.


The nutraceuticals market is segmented into the subsequent sorts:
o Functional meals
o Functional liquids
o Dietary dietary supplements

Dietary supplements dominate the marketplace with a sixty-five % proportion, and purposeful food and drinks account for 35% of the global nutraceuticals marketplace. India currently debts for ~2% of the global nutraceuticals market.

In India, the city penetration level of nutraceuticals is around 22.15% and rural penetration is approximately 6.32%. Urban penetration is extra because the call for for dietary protein supplements is increasing most of the urban adolescents because of enthusiasm concerning keeping fitness and building a robust body. Increase in buying energy and rising disposable income have precipitated Indians to be extra conscious about their health and adopt diets that make sure adequate consumption of nutritional supplements.

Indian nutritional dietary supplements marketplace assessment:

Dietary dietary supplements are merchandise consumed inside the shape of powder, capsules, or liquid, to make up for the deficiency brought on because of the shortage of a balanced eating regimen. Based on product kind, the dietary supplements marketplace is segmented into:
o Vitamin
o Herbal
o Probiotic
o Omega-3
o Protein Supplements

The nutritional nutritional supplements market in India is expected to grow CAGR of ~20% from 2015 to 2023.

Dietary supplements marketplace segmentation:


Vitamins and minerals occupy a more significant share of the pie in the Indian dietary supplements market – forty% – followed by the herbal section contributing 30%, proteins section contributing 25% and different segments providing round 5% of the whole market. Vitamin and mineral supplements consist of micronutrients which assist the frame feature nicely and improve intellectual fitness. The diet and mineral dietary supplements market contain round one hundred marketplace gamers. The urban populace in India that is living in metro cities predominantly consumes dietary protein supplements.

Cardiac, anti-diabetic, dermatology, vaccines, vitamins, minerals, and nutrients are the quickest growing segments inside the nutritional supplements marketplace.


Vitamin supplements dominate the nutritional dietary supplements market in India. Amway India Enterprises Limited is the marketplace chief within the vitamins and dietary supplements segment, with ~33.Eight% marketplace proportion, followed by way of Pfizer Limited, Merk, Bayer, and Abbott. The probiotic pills and dietary dietary supplements phase is dominated by Dr. Reddy’s Laboratories, Tablets India, and USV India.

Key increase drivers of the market:

Rapid digitization and increase in social media utilization have multiplied recognition regarding nutrition care and stepped forward get right of entry to to vital information. Changing existence is growing the occurrence of numerous illnesses consisting of diabetes, blood stress, obesity and cardio-vascular issues, among others. In urban areas, higher profits agencies are the primary customers of nutritional dietary supplements, and this may develop at a big charge. Moreover, growing fitness awareness, the speedy boom of the e-trade market, and growing in line with capita earnings are using the boom of the dietary supplements marketplace in India.

Key challenges of the market:

The lack of a clear regulatory framework has been a prime assignment to the increase of the nutritional dietary supplements market in India. Around 60% of the dietary supplements offered across India are faux, counterfeit, unregistered and unapproved, similarly to being extraordinarily hard to perceive. In India, dietary protein supplements are priced high, making it pretty expensive for consumption on an everyday basis by the decrease center elegance and rural population of the usa.

Key trends in the market:

Dietary dietary supplements producers are offering an increasing quantity of statistics to clients to make them aware of their products. Market gamers are presently venture several measures to win purchaser trust and improve universal exceptional standards within the enterprise. Consumers decide on dosages inside the shape of tablets considering they’re easier to swallow and provide extra components flexibility. Liquid encapsulation is one of the emerging technology, and it offers superior safeguarding of the components via moisture safety.

Competitive landscape:

Some of the essential players running within the market consist of:

o Abbott India Ltd.
O Amway India Enterprises Pvt. Ltd.
O Cadila Healthcare Ltd.
O Dabur India Ltd.
O GlaxoSmithKline Consumer Healthcare Ltd.
O Herbalife International India Pvt. Ltd.
O The Himalaya Drug Company
o Merck Ltd.
O Patanjali Ayurved Ltd.
O Sun Pharmaceutical Industries Ltd.

Notable Development:

In March 2018, Amway Enterprises India Ltd. Released Nutrilite inside the herbal section. The Nutrilite Traditional Herbs range includes Nutrilite Tulsi, Nutrilite Brahmi, Nutrilite Ashwagandha and Nutrilite Amalaki, Vibhitaki, and Haritaki.

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