Being aired around the sector to over 1 billion visitors, wildly famous Turkish TV series and movies have now brought about a boom in e-exports to Gulf countries. Turkish shows, which sell Turkish tradition, tourism, and products, are currently aired in more than one hundred forty international locations and have reached export figures of over $350 million in keeping with 12 months. Turkey ranks second in worldwide TV collection exports – trailing most effective Hollywood. Bazar, founded by way of the entrepreneurs Eyüp Kerem, Selamet Arslan, and Ahmet Arslan, has a hard time assembly the call for of 2 hundred million e-trade users inside the Arab place for Turkish baklava, Turkish satisfaction, and Turkish coffee in addition to hats, prayer beads, rings, and add-ons much like the ones utilized in one of the maximum popular Turkish TV series, “Diriliş: Ertuğrul” (“Resurrection: Ertuğrul”). But, Eyüp Kerem said, after figuring out that each segment of society was adapting to e-trade even as reading in Ireland, he grew to become his consciousness on selling Turkish manufacturers to the Gulf and micro-exports.
He mentioned that e-trade users within the Middle East are extra interested in Turkey’s cultural values than other regions, highlighting that Turkey has a specific emblem price. “There is a first-rate hobby in sure products, particularly in the ones coming from our tradition,” he endured. “We, as Bazarea, have entered the Gulf market with Turkish gastronomy, Turkish delicacies, cosmetics, and Turkish add-ons.” Giving further statistics on Bazarea’s services, Kerem stated Bazarea is a platform that offers Turkish branded products abroad inside the scope of micro-exports, including that it allows human beings to effortlessly log in from abroad and make their purchases in a brief time and acquire their deliveries within three to five days.
HIGHEST DEMAND FROM SAUDI ARABIA
Recalling that the platform has been lively for the best months, he further harassed they focused on the massive hole within the discipline of re-exports; however, they no longer anticipated a call for three instances of the expectations in months. “We will continue to export Turkish manufacturers to the sector through strengthening our operations and increasing our categories,” he introduced. Kerem stated the maximum call for Turkish merchandise comes from Saudi Arabia, including that there are around 10 million e-trade users in the u. S. With a population of 32 million.
Explaining that e-commerce users in Saudi Arabia are specifically excessive-profit customers, he mentioned a perfect hobby in Turkish merchandise from Saudi Arabia. In our platform, baklava and Turkish pleasure draw interest in particular. Therefore, we are promoting the certified products of [state broadcaster] TRT series “Resurrection: Ertuğrul” and “Payitaht Abdülhamit” (“The Last Emperor”) on our internet web page and cell application,” he said.
He noted the demand for add-ons has been booming because of the outcomes of Turkish TV series, noting they’ve improved the income of the licensed merchandise of the TRT series. Explaining that the “Resurrection: Ertuğrul” collection reaches around two billion people globally, specifically inside the Arab location and South America, Kerem said they’re developing global brands just like Marvel and Disneyland.
Further elaborating on their providers, Kerem said CEO Ramazan Çıplak focuses on products within the “Resurrection: Ertuğrul” series, consisting of Ertuğrul’s ring and hat and Abdülhamid’s pocket watch while sending them without delay to the complete Arab vicinity.
After Saudi Arabia, he said that there is a hobby in their merchandise from the United Arab Emirates (UAE), Bahrain, and Kuwait, as well as high demand for wholesale purchases from Oman, underlining that Bazarea’s internet website online and mobile utility that serve in English and Arabic see high demand from everywhere in the international. “We sent baklava to Ohio inside the United States in three days. We also despatched it to Denver and New York. However, we saw that we couldn’t take cognizance of each of the Gulf and the U.S. Facet before everything. Therefore, we intensified our whole advertising and marketing method inside the Gulf nations,” he explained.
Kerem delivered they do no longer hesitate to compete within the marketplace and pointed to the dimensions of the marketplace with loads of tens of millions of shoppers. With regards to the populace of the Arab location, Kerem informed that there are more than two hundred million e-trade customers inside the complete Arab geography together with sub-Saharan Africa, including that even though all of these customers aren’t inquisitive about us of a, at the stop of the day, there’s a client profile that can buy from Turkey.
“Considering the e-trade sites in the place, we see no anything produced in these channels. Most nations do not produce something. Almost the entirety comes from outside. The kind of products additionally seems restricted. That is why we’re in a role to compete with e-trade websites in that usa,” he stated. “All of the two hundred million customers we’ve got cited are our goal marketplace. However, we have a target audience of 30 million, including 10 million from Saudi Arabia and 6.7 million from the UAE.
OPENING TO IRAQI MARKET
Kerem stated that they have got applied their projects notwithstanding the complaint of many people. “The logistics industry and Turkish food producers have now performed many innovations on this place. We deliver the goods to the customers with the choice to pay on the door earlier than their products move awful,” he mentioned. “In truth, cash on transport sounds crazy. Even whilst we do not dare to pay at the door here, we send baklava to a village in Saudi Arabia with that option. However, we’ve minimized the dangers with several systems developed in-residence. As a result, we will make a completely exceptional starting soon in the Iraqi market.”
Kerem remarked that they move pretty slowly in some Arab nations due to the inadequate improvement of their shipping and banking structures and the awareness of international locations with available ability and policies in this regard.
